Fractal Technology

Client: Indra

Agency: Saffron Brand Consultants

Profile tags: reestyling interface web, coherencia de marca, consultoría


Indra is the premier Information Technology company in Spain and a leading IT multinational in Europe and Latin America. Saffron has accompanied the brand’s evolution into a new visual language. The implementation called for a new ‘look & feel’ of the on-line sites, while maintaining the cohesion. Keeping the already developed structures was of uppermost importance in the process.

Capturas de pantalla Indra web corporativa e Indra intranet

Building Lomo community

Client: Lomographic Embassy in Madrid

Profile tags: art direction, website design, maintenance, layout design, information architecture, user analysis, microsite localization


Online lomographic community. The craziest, most interactive, fresh, blurred and animated side of worldwide photography. A photography portal offering users a wide range of participative tools: forums, galleries, news and newsletters, events... Four years of personal and professional interaction with Lomo users and a working knowledge of their behaviour.

Lomospain Screen Captures

Fanta: Have fun with your friends

Client: The Coca-Cola Company

Agency: Genetsis

Profile tags: consultancy, information architecture, layout design, interface design, website template design, web 2.0, brand consistency


Fanta's goal is to encourage people to have fun with their friends. This new community is based on group blogs created by registered users - only groups with 4 members will be entitled to create their own private blog, where they'll have the opportunity to share their funniest experiences with the rest of the community.

Fanta Screen Captures

Cellular microorganism

Client: Adappta Business Solutions

Profile tags: naming, corporate identity, art direction, interface design, information architecture, website design, design management.

A technological organization that works like a microorganism. A cellular universe comprised of three project-generating areas: business software, business intelligence and online projects. A company full of life.

Adappta visual identity fast view

Back to black (and fluorescent)

Client: Obsidiana

Agency: Saffron Brand Consultants

Profile tags: layout design, information architecture, interface design, website template design, accessibility, usability, brand consistency, transitional restyling


Obsidiana, a Bankinter group company, introduces a credit card designed for good investment, everyday. An identity created by Saffron, implemented online in two stages: firstly as a transition, followed by the final identity, which meets the brand's criteria.

Obsidiana Screen Captures

Bankinter. The act of thinking.

Client: Bankinter

Agency: Saffron Brand Consultants

Profile tags: layout design, website template design, accessibility, usability, brand consistency

The brand idea, developed by Saffron focuses on the act of thinking, a vital process which has turned this bank into Spain's pioneer. This online brand portal will be a key tool in keeping the identity strong and preventing it from fading over time.

Bankinter Screen Captures

The meaning behind words

Client: Wordlab_ Creative translation and localisation services

Profile tags: concept, visual identity, website design, graphics


Identity that accompanies change. This company's growth and new approach within the field of translation and localization calls for a rethink of its identity, focusing the new brand on creative professionals from the videogame and advertising industries, while keeping the idea of playing with words at its core.

Wordlab Screen Captures

Emotional branding

Client: elogos

Agency: Idea Original

Profile tags: branding, visual identity, art direction, interactive design, corporate presentations, marketing campaigns, internal marketing, event organization

From the merger of Fycsa and Grupo Doza, a company emerges that is dedicated to the training and development of skills of the companies' main asset: its employees. A brand based on knowledge, with innovation and enthusiasm as their main features.

élogos visual identity fast view

New girl on the block

Client: La Ochenta

Profile tags: corporate identity, website design, flyer design, graphic applications


A different bar, in a different area. A graphic approach to visually attract all kinds of target audiences looking to have fun in this new bar, located in one of Madrid's most multicultural neighborhoods.

La Ochenta visual identity fast view

A green community

Client: Greenpeace

Agency: Ciclik

Profile tags: layout design, co-information architecture, interface design

Green'red is conceived as a community of teachers that offers educational institutions material to raise awareness under Greenpeace's leadership. A development based on Drupal technology, which considers a graphic structure adapted to this pre-set system.

Green'red Screen Captures

Once you go black, you never go back

Client: Pasquale Caprile

Profile tags: information architecture, development management, website design


A 'minimal' approach for a website that gives priority to the photographic content rather than design.This can be configured by the artists themselves using a customized content manager.

Pasquale Caprile Screen Captures