Professional Profile

For the last 5 years I have worked as freelance in the development of design projects with communication and branding agencies. I also work for companies in a range of different sectors.

My work is based on three main areas:

  • Corporate Identity. Brand Design and Concept.
  • Information Architecture and Web Project Consultancy.
  • Art Design and Website Design.

Mi goal is to design from the user's perspective, while integrating the company's goals, thus making the user feel part of the brand, motivating their feelings and making the information both understandable and easy to use.

community, corporate identity, graphic design, usability, art direction, consultancy, website design, web 2.0, branding, user experience, information architecture, interface design

Who is ivanlogra? is the 2.0 side to Iván López Grané (1979 - Madrid, Spain).


Commercial approach. I listen to the client and understand their current and future needs, thus making new suggestions and anticipating future demands. This is one of the advantages of being my own sales agent.
Attention to detail. In order to obtain an optimal final result, it is key to track the different teams and organize and control each item appropriately.
Communication and ability to adapt to multiple profiles. I am familiar with the vision of small studios, the processes of big corporation and having once been one myself, the outlook of company owners.
Constantly learning and investigating new applications and solutions in my field. I keep up to date with new online applications as they appear on the market and in general use.
Fast-learner of new technologies.
Technical development-oriented design and direct relationship with programmers. Thanks to my basic knowledge of programming processes I can understand the possibilities and limitations of different developments.
Languages: Spanish (mother tongue), English (written and spoken), French (basic)


Currently Freelance designer + Saffron Brand Consultants ; Genetsis
2005 Art Director / Designer @ Idea Original ; MBranding
Corporate Identity Design. Brand Graphic Applications. Strategy and Communication.
03/04 Art Director / Designer @ Telefónica Soluciones Multimedia
Planning of interfaces and graphic solutions for web-based projects. Meeting usability and accessibility web standards.
2003 Freelance Designer + Wunderman
02/03 Art Director / Graphic Designer @ Bitamina Interactiva
Founding partner of an interactive design studio focused on website development and multimedia presentations.
2001 Website Designer / Multimedia @ Grupo Leben. Marketing Services
Developing web-based and multimedia projects for the Leben Group dedicated to internal marketing and 'fidelization'.
2001 Freelance Web Designer
2000 Multimedia Designer / Graphic Artist @ Abaestudio
Design and photography studio. Design of interactive material and multimedia applications. DTP, corporate identity design and graphic applications.
1999 Junior Graphic Designer @ Aqua e-solutions
Marketing and Design department within a company that develops management software. Participated on promotional campaigns and design of graphic material for events and trade shows.


2007 Seminar ‘Marketing and Web-based communities 2.0
How can I capitalize the emotional link between users and my brand, to turn it into a growing, lasting value?
2006 Time management.
Different methods for planning, scheduling and tracking projects.
2004 Intensive course on Art Direction and Graphic Expression.
Facultad de Comunicació Blanquerna (Ramón Llul University, Barcelona)
Art Direction, Environments, tools and disciplines. Conceptualization and research within the design process.
 2003 Specialist Master on Corporate Design.
Istituto Europeo di Design (Madrid) Corporate Communication. Building brand identity.
2002 Seminar on Website Usability            
Institut d’Educació Continua (Universitat Pompeu Fabra Barcelona). Introduction to Usability and User-oriented Design. Basic theory applied to information architecture.
97/00 Certificate on Graphic Design and y Multimedia (Title from BTEC and Cambridge)
ESI Madrid. Honored as best student year2000.
Multidisciplinary approach to design software and techniques. Graphic, website, 3D and multimedia design, introduction to programming and structuring of global design projects.

Contact details

Sebastian Elcano 32, Loft 31
28012 Madrid / Spain

ivan {at} ivanlogra {dot} com

T. +34 626 884 665
Skype ID: ivanlogra

My office